Digipak Analysis 2

For my second digipak analysis, I have chosen to use the digipak for the Lana Del Rey album, Born To Die. This digipak correlates with the first advert analysis I did as they are both used for the same artist and album.

The front cover of the album uses the exact same photo that was seen in the advert for this album. This is deliberately done to create synergy and a star image for the artist due to them having common iconography and designs. The bright colours and the positive, calm scenery used within the front cover is done to create a juxtaposition within the album's title. With a title like Born To Die one would assume a rather bleak and darkly coloured album digipak. However the bright colours used within the album cover could create curiosity within customers and may make them want to listen to it to see what the album is like. This juxtaposition can also be a reflection of the style and types of songs within the album. The use of iconography within the front cover is apparent due to a centred photo of the artist. The iconography is also used to develop a star image for the artist and hopefully make her a recognisable individual to the general public.

The rear and the spine of the album uses the same colours seen within the front cover (white and a pale blue) but aside from that, it is a rather simple and basic back to the album. What is worth noting is that the tracklist on thee rear of the album uses a rather large and striking font. This could be done to display notable singles by the artist (Video Games, Born To Die) which could sway customers into buying the album. The large font can also be used to advertise intriguingly titled songs such as 'Dark Paradise' and 'Summertime Sadness.' These titles could convince customers to buy the album even more due to their unorthodox titles.

The rear of the album also contains the conventional barcode for the album as well as the copyright information. The copyright information for the album is listed in small print as it is not the main information that the album is trying to tell to the customer. It is also ridiculously long so putting it a large font would take up most of the album's rear.

The CD for the album has  three pictures of roses on the edge of the surface. With roses being traditionally flowers of love and passion it could imply that the majority of the songs used within the album are themed around love. Outside of this the use of the colour white is used in the CD. This is probably done to create some consistency between the colour scheme used on the digipak.

It is also worth noting that the digipak came with a leaflet full of lyrics to every song within the album. The leaflet does use some graphology implanting images in the leaflet which usually consist of vases.